Clear Channel Outdoor reposted this
Forbes CMO Hall of Fame / Most Influential CMOs in the World. Pioneering leader across industries (Lowe’s, Taco Bell, The Estée Lauder Companies).
This was my first time attending and speaking at the OAAA Out of Home Media conference, and as I said in this little backstage interview, it gave me renewed appreciation for all the possibilities of this medium (which is really many different media of course)! Congratulations on a great event Anna Bager and Julie Thompson, great spending time with you Barry Frey … and of course to the most marvelous moderator Seth Matlins - you convened a great panel for us with Maggie Schmerin and John Solomon. This is all going on a billboard right?
Ever wonder what goes on backstage before speakers hit the stage at OAAA’s OOH Media Conference? Check out this exclusive interview from Clear Channel Outdoor’s “Blue Room,” where Marisa Thalberg, CMO & CCO, United Parks & Resorts, shares what gets her excited about OOH, some of the challenges that CMOs like herself face today and the role that the OOH industry can play in this context. Learn more about the power of OOH advertising: https://lnkd.in/gPiD9V_G #OOH #OOH2024 #Advertising #Media